Activision, best known for making innovative games like Guitar Hero, apparently also has a tendency to be innovative in its use of open-source technology. As announced today, Activision is using Alfresco for web and document management and collaboration. On the web aspect:
Activision is using the innovative Alfresco Web Content Management (WCM) application to manage content for a series of new interactive customer Web portals, each centered on one of the company's major video game franchises. These 40 micro-sites, in six different languages, will provide a personalized one-to-one Web experience that lets more than 5 million video gamers test games and offer feedback, receive special pre-launch perks and information, and communicate interactively.
As an Alfresco employee, I was pretty excited to be able to work with Activision on this. It's a good example of a partnership between vendor and customer. (At least, I think that's what it's called when I field calls from Activision at 11:30 PM.... :-)