Sometimes ingenuity doesn't quite lead you to a comfortable place.
The enterprising folks at WPMI TV in Mobile, Ala., decided that they should reach out on a real-time basis to their viewers. They erected a billboard, adorned it with an image of three of its most photogenic anchors, and added a live Twitter feed.
The whole thing ran very smoothly, until a passing human took this photograph and sent it in to The Palmetto Scoop.
Perhaps one's first reaction would be that this image might have enjoyed a little concoction.
However, Mashable has confirmed that not only is it real, but, citing the Lagniappe blog, it says WPMI-TV's general manager and news director have allegedly been suspended for a week because of this unfortunate conflagration.
This all seems just slightly odd. Television and radio has always been fond of slipping in a seven-second delay just in case untoward syllables slip through the mouths of guests or, indeed, hosts. It seems that no such delay was considered for this Twitter feed.
Yet who might have imagined such an unhappy coincidence might have occurred?