Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Self-regard can never be achieved without self-sacrifice.
This is something all the world's greatest egos have known and have insisted on telling all who will listen.
It's poetic, then, that selfie-obsession has brought with it grief.
It seems that frequent selfie takers are complaining of selfie elbow.
The symptoms, not dissimilar to tennis elbow, involve stiffness and pain from your hand to your elbow.
The phenomenon was apparently unearthed when "Today" show co-anchor Hoda Kotb revealed to Elle last week that her doctor had suggested that the pain in the arm might be caused by selfie-taking.
It follows on from such tech-related injuries as text neck.
But wait a minute, how many selfies does it take to suffer this way?
"When you take the picture, your arm is up, bent in a weird way and you just click, click, click -- think about how many you take: 20, 30, or 40. Selfie elbow, everyone has it!" she told Elle.
I'm thinking about it. I'm suffering 30 or 40 frown lines on my forehead.
40 selfies? There are people who need to take 40 selfies? At the same time?
I hear you asking these questions, so I'll remind you that a UK study last year showed that young women spend five hours a week taking selfies.
Or could you be secretly one of those people who's been feeling a little arm-stiffness of late and find it strange because you're not a Major League pitcher?
In which case you'll need to know that selfie-elbow is just like many an inflammation. You ice it, you take Advil or Motrin and you stretch.
Oh, and you stop taking so many blithering selfies.