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A new iPhone launched! But where are the lines? (The 3:59, Ep. 20)

We take a look at the unorthodox iPhone launch, debate whether Apple should be making its own version of the Amazon Echo and look at Amazon's new Dash buttons.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
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Ben Fox Rubin Former senior reporter
Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at newspapers in New York, Connecticut and Massachusetts.
See full bio
Roger Cheng
Ben Fox Rubin

What if Apple launched an iPhone, and no one showed up?

Well, that's sort of what happened today when the company released its iPhone SE to little fanfare. There weren't any lines, but a couple of people did show up to buy the new, smaller phone. CNET's Ben Fox Rubin was on the scene and shared his thoughts.

Also on the podcast, we discuss those other products coming out today, the Amazon Tap and Echo Dot. For some, that may be the more exciting news. It might be high time for Apple to consider making its own version of the Echo.

Speaking of Amazon, we try not to snicker as we talk about the online retail giant's new Dash button for Trojan condoms.

Also, stick around for after the first 3:59 for a bonus segment where we talk about "Batman v Superman: Dawn of Justice." (Big time spoiler alert!)

The 3:59 gives you bite-size news and analysis about the top stories of the day, brought to you by CNET Executive Editor Roger Cheng and Senior Writer Ben Fox Rubin.

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