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A Facebook page for Mark Zuckerberg's Beast

The Facebook CEO's dog, sweetly named Beast, now has his own adorable Facebook page, complete with cuddling pics.

I have never been able to understand why people create Facebook pages for their babies and the baby substitutes often referred to as pets.

However, the practice has been given a deep legitimacy by the news--yes, I said news, so pay attention here--that Mark Zuckerberg's sweet and innocent little puppy now has his own Facebook page.

His owner offers on his own Facebook page that his interests are: "Openness, making things that help people connect and share what's important to them, revolutions, information flow, minimalism."

Screenshot: Chris Matyszczyk/CNET

Beast, on the other hand, (oh, didn't I mention that this cute little Puli is called Beast?), is an animal of simpler pleasures: "Cuddling, Loving and Eating."

His Facebook page, which offers that it was set up by Zuckerberg and his girlfriend Priscilla Chan, declares that the cuddly one was born in January in Oregon.

And, given the highly intimate images of Zuckerberg nuzzling up to his Beast as if a Hallmark photographer had been commissioned for the event, I am assuming that the page is as genuine as the love. (Even so, I have taken the precaution of contacting Facebook, just in case someone has drugged Zuckerberg and forced him to appear in such compromising photographs. I have yet to hear back.)

Though my heart has melted to such a degree that it wants me to post the whole Beauty of the Beast slideshow, I feel one picture is sufficient to demonstrate the human intimacy of an intensely private moment. A private moment made public, that is.

I trust no one will attempt to offer the beastly view that this is some kind of PR caper. There have surely been enough of those already.