The Apple store in the Mall of America in Minneapolis had a better Black Friday than a Microsoft outlet across the hall.
On Black Friday, Piper Jaffray analyst Gene Munster camped outside of the Apple Store in the Mall of America to analyze foot traffic and product purchases. He also stationed a team outside theacross the way to see how things went for the software giant. During the two hours he and his team evaluated the stores, Microsoft's outlet had 47 percent less traffic than Apple's.
Munster provided his findings to Fortune, which was first to report on the discrepancy.
Microsoft's store had an even worse showing when it came to sales, as shoppers bought only 3.5 items per hour. Apple's store, on the other hand, was selling 17.2 products each hour. And although Apple was selling 11 iPads an hour during Munster's observations, Microsoft didn't sell a single Surface slate during the same period.
Microsoft has made it a habit, it seems,. The stores also share some resemblance to Apple's, featuring places for customers to try out products, as well as self-proclaimed experts who can answer questions. Microsoft's focus is on selling many of the products that run Windows, not just its own products. Although Apple sells other companies' products in its stores, like Adobe's Creative Suite, its focus is on its own devices and software.
Obviously, Munster's findings come only from a single location. It's possible that Microsoft's stores are doing better in other areas and that the Minneapolis showing is an exception to the rule. Then again, it's possible similar scenarios are playing out all across Microsoft's retail chain.
Munster, of course, wouldn't go so far as to predict Microsoft's success or failure across the country. However, CNET has contacted the software giant for comment on the findings, and will update this story when we have more information.
reading•A Black Friday tale of two stores: Apple vs. Microsoft
Feb 23•Apple readying new AirPods with 'Hey, Siri' for 2018 (Apple Byte Extra Crunchy Podcast, Ep. 120)
Feb 23•Apple's giving AirPods some Siri smarts (Apple Byte Extra Crunchy, Ep. 120)
Feb 22•Apple repair center linked to flood of false 911 calls
Feb 22•Which new iPads are coming in March?