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$99 ad-supported Kobo Touch ships

The Kobo Touch with Offers is now available for $99.

The Kobo Touch now comes in an ad-supported version for $99 (click to enlarge). Kobo

Not too long ago Kobo announced that it would soon begin selling an ad-supported Kobo Touch with Offers for $99, matching the price of the Kindle Touch With Special Offers and Nook Simple Touch. The company says that product is now available.

As part of the launch, Kobo has also updated the firmware for both the new model and standard Kobo Touch, which costs $30 more ($129). The new firmware offers "several significant new feature improvements, such as new customization options and enhanced speed to deliver a fully optimized e-reading experience." Owners of the standard Kobo Touch can upgrade their units over WiFi.

Like the Kindle Touch With Special Offers, the Kobo Touch With Offers features an advertisement just at the bottom of the home screen, as well as a screensaver ad when it's shut down or in sleep mode. Currently, the $99 Nook Simple Touch is the only ad-free touch-screen e-reader for under $100 (on Black Friday, Barnes & Noble is selling a limited edition of the Nook Simple Touch for $79--while supplies last).

Starting November 25th,Kobo is also selling refurbished Kobo Wi Fi e-readers (regularly $99.99) in white with grey quilted backs for $59.99 at The sale ends November 28th or when supplies run out.