Most people wouldn't think of dressing up like an Audi. But designer Anouk Wipprecht, famed for her 3D-printed designs that interact with the wearer and the world, isn't most people. Her latest design project, in collaboration with car manufacturer Audi, consists of a series of four dresses, each of which incorporates design and technology elements from Audi's A4.
The first of the four is the Projection Map Dress, based on the Audi virtual cockpit. The surface of the white dress is angled and faceted like the diamond shapes on the front of the car. When modelled, the wearer stands in position while a projector brings it to animated life.
"I think the notion of virtual reality nowadays is too much embedded into the computer, into the screen," Wipprecht said. "With, for example, a vehicle like the new Audi A4, you can have something that really makes sense, that really creates a connection between yourself and a vehicle, something that is much more tactile and much more around you."
Two of the dresses are actually what Wipprecht calls "shields". These are 3D-printed breastblates that are embedded with Audi's Ultrasonic RangeFinder parking sensors. When someone gets within a certain proximity of the wearer, the sensors will detect them, triggering lights to flash.
Finally, the flagship dress is embedded with the same 60-watt high-power LEDs that are used in the car's headlights. When triggered, the lights shine with blinding beams.
"I took the LEDs of the car and placed [them] within the dress, so this flashing light goes off and it's just shining in your face and just blasting you away," Wipprecht told Dezeen.
Each dress was designed specifically to fit the wearer: Wipprecht scanned their bodies in 3D and used that model as a basis on which to design the dress for a perfect fit. Each dress took around three days to 3D print in plastic material on an SLS printer
The dresses made their debut at the Berlin Fashiontech conference, and will be touring Audi showrooms around the world, with stops slated for Berlin, Beijing, London and Milan.