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2011 Frankfurt auto show: 2013 Hyundai i30

A stylish crossover from Hyundai that shows the Korean car maker is not only interested in competing but dominating.

Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
  • 5G Technician, ETA International
Brian Cooley
Watch this: 2013 Hyundai i30

Hyundai is clearly done being that car you don't know the name of.

For a long time, Hyundai cars were sort of bland, and when you did get close enough to read the name, you then recoiled at its reputation. This new i30 is a stylish crossover that shows the Korean car maker is not only interested in competing but also stomping out the embers of its ugly past.

(CNET's full coverage of the 2011 Frankfurt auto show)