Unlike a traditional watch, when you first power up the, the task of setting the time doesn't exist. The Apple Watch merely duplicates the time on your iPhone, and that's that.
Or is it?
It may be a bit buried in settings, Apple has included the option to set a custom time on your Apple Watch. Here's how:
- Open the Settings app on your watch.
- Tap on the top item, Time.
- Tap on the button in the middle of the screen.
- Turn the Digital Crown to adjust the time; tap Set when done.
As you likely noticed, you can only set the time ahead, not back. Which makes sense, because living in the past is overrated.
Also important to note is that any notifications or alerts you receive on the watch will still show the correct time; this change only affects the watch face itself.