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Here's how MoviePass works

What does your $10-per-month subscription fee buy you, and what can you expect once you get to the theater?

MoviePass has been in the news lately -- a lot. Back in March, the company's already-impressive $9.95-per-month subscription plan dropped to $6.95 (but then went back up). About a month later, the terms of service were altered so that you could see any given movie only once.

Then, just a few weeks ago, the unlimited plan seemed to vanish, only to return again a few days later. Most recently, the service made an effort to combat fraud by requiring ticket-stub photos.

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Needless to say, this is a volatile company -- and some say it cannot possibly sustain its current model (one movie ticket per day in just about any US theater). Time will tell.

In the meantime, let's take a look at how MoviePass works -- with the understanding that all this is very subject to change.

The MoviePass subscription

moviepass-card-with-iphone

These are the two key ingredients for using MoviePass: card and phone.

MoviePass

At this writing, MoviePass Unlimited costs $9.95 per month. It entitles you to one new movie (remember, you can't use it to go see Deadpool 2 30 times, much as you might want to) every day.

"Regular" MoviePass (a recent addition) costs $7.95 per month and lets you see three movies per month. That subscription also includes a three-month trial of iHeartRadio All Access.

After you sign up, you'll receive a MoviePass card in the mail. This is an actual debit card, the one you'll use to purchase your ticket (see "How you get tickets," below).

What you can watch

MoviePass is good for any movie at any time -- but, again, you can't see the same movie a second time.

What's more, you're limited to 2D screenings only; no 3D, no D-Box, no Imax or anything else that costs more than the price of a regular ticket. You can't simply pay the difference, either; MoviePass works with straight-up, no-frills 2D movies and that's it.

Where you can watch

The good news: MoviePass supports over 91 percent of movie theaters nationwide. If you scroll down a bit on the company's home page, you can enter your ZIP code for a list of nearby theaters that accept it.

In theory, it should work just about everywhere, because it's a debit card that works like, well, a debit card. But there are exceptions, most notably 10 AMC theaters that MoviePass dropped back in January. (The two companies famously do not get along.)

How you get tickets

Once you've received and activated your MoviePass card, you can sign into the eponymous app, available for Android and iOS. Within that app you'll browse theaters and showtimes, same as you would with, say, Fandango.

Then just head to the theater. Once you're within 100 yards, you use the app to activate your MoviePass card, then use that card to buy your ticket. Just one ticket, though -- there's no couples plan or family plan option.

Another option MoviePass still doesn't offer is advance ticketing. You have to get your tickets the same day as the showing -- so forget about jumping the line for, say, an early screening of Solo

However, MoviePass does work with some theaters that offer e-ticketing, meaning you can buy your ticket directly via the app and choose your seat as well. Once you've completed the transaction, you'll get a bar code good for admission at the theater.

Isn't MoviePass going to go bankrupt?

That's the million-dollar question. If you pay $9.95 per month but use MoviePass for, say, $50 in tickets, there's no way the company can survive. However, it plans to generate additional revenue by selling data -- and not just general moviegoer data, but specifics about your viewing habits.

Before you go off in a huff, remember that this is pretty much business as usual these days. Netflix collects subscriber data. Google collects user data. Do you care that someone will find out you like cheesy rom-coms?

That's up to you to decide. As to whether MoviePass is sustainable, that remains to be seen. Certainly the company has experienced some notable growing pains in the past few months.

If you're already a MoviePass subscriber, what do you think of the service? Share your thoughts in the comments.

Editors' note: This post was originally published Aug. 16, 2017, and has been updated with new information.

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