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The fight for identifiable power bricks

Don Reisinger hates power bricks. And you should, too.

I can't stand power bricks. Today, I was trying to organize wires in my home and did my best to trace wires from the outlet to the device. More often than not, I would come to a power brick that should have told me which device it belongs to. Instead, it said something like "Asian Power Devices" followed by a slew of alphanumeric symbols that mean nothing.

Am I the only person who can't stand power bricks? Why can't each and every one of them have some reference to the device they belong to?

Consider this: the power brick connecting my external hard drive to its power source has a ton of symbols and organization logos, along with wasted room. Why can't it simply tell me the name of the company it belongs to, or maybe even the name of the device in that extra space? Would it be that cost prohibitive?

With all the money we spend on products today, I would have thought that these companies would have enough sense to simply help us identify which products belong to a given brick. And wouldn't it make sense from a business standpoint? If you happen to move and disconnect the power brick from the device and throw it in with a bunch of others, there's no way for you to know which brick works with the given gadget. And if you don't know, then you can't use the product. Sure, you could swap each brick out until one of them works, but wouldn't it be nice if you knew just by looking at it?

Now, it should be mentioned that some companies have made their bricks identifiable. For example, my Xbox 360 has the biggest and heaviest brick I've seen in years--there's no mistaking which product that belongs to.

But more than anything, I'm complaining about those devices that are not so easily identifiable, and each features roughly the same brick with a slight variation in the plug that precludes you from using it. It's ridiculous.

It's time we make these bricks universal or I may just have a fit trying to find the right brick.