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Samsung delivers Blockbuster, Amazon on-demand video

Samsung announced on Wednesday that it has partnered with Blockbuster and Amazon to bring the companies' video-on-demand services to a wide range of its products.

The Samsung UN46B7000--one of the newly entertained Samsung HDTVs.
CBS Interactive

Samsung announced on Wednesday that on-demand video services from Blockbuster and Amazon are coming to some of its home entertainment products.

Blockbuster OnDemand, which allows people to rent or purchase video content on a one-off basis, is now available on some of Samsung's high-definition TVs, Blu-ray players, and home theater systems.

According to Samsung, the service will be offered on its Series 650 and above LCD and plasma HDTVs, as well as its Series 7000 and above LED HDTVs. Blockbuster OnDemand will be available to owners of the Samsung BD-P1600, BD-P3600, and BD-P4600 Blu-ray players, as well as the company's HT-BD1250, HT-BD3252, HT-BD7200, and HT-BD8200 Blu-ray home theater systems. The company said that the service is available now through a firmware upgrade.

As part of the rollout, Blockbuster OnDemand content can be streamed across multiple Blockbuster-enabled devices in the home. According to the company, users who order a particular movie can start watching it on one Samsung product in their home and continue watching it on another supported Samsung device.

For its part, Blockbuster has had a busy week. On Tuesday, the company announced that its OnDemand service was finally made available on TiVo DVRs. Like the service on TiVo, Samsung equipment owners can expect to pay between $2.99 and $3.99 for movie rentals. Blockbuster charges between $7.99 and $19.99 for film purchases.

As part of the deal, Blockbuster will start selling Samsung Blu-ray players that feature the company's OnDemand service in "thousands of corporate-owned stores and participating franchise stores." Blockbuster also said on Tuesday that it will also start selling TiVo DVRs in its stores.

But Samsung didn't stop there. The company also announced on Wednesday that Amazon Video On Demand will be offered to owners of Samsung LCD and plasma HDTVs that are series 650 and above, and LED HDTVs that are series 7000 and above. To get the service, users will need to download the Amazon Video On Demand widget using their television's Internet@TV content service.

Samsung said that once the user downloads the Amazon Video On Demand widget, they will be able to access Amazon's more than 50,000 movies and television shows. Amazon's widget joins already-available widgets from Twitter, Yahoo, YouTube, and others, the company said.

A growing trend?
The fact that Samsung has added Blockbuster's and Amazon's video services to its HDTVs shouldn't come as a surprise; it's competing in a marketplace where integrated entertainment is becoming the norm.

Earlier this year, LG announced the launch of two broadband-equipped HDTVs--the 47-inch 47LH50 and the 50-inch 50PS80--that feature the company's NetCast Entertainment Access. That service gives users the ability to access Netflix's streaming library of movies and TV shows. Toshiba is also getting in on the trend.