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Samsung boosts Explore 3D app for LEDs, plasmas

The application, which formerly streamed 3D movie trailers, now offers full-length TV shows, educational programming, and other content. Paid content is also on the way.

Samsung's 3D glasses.
Samsung's 3D glasses.

Samsung has expanded its Explore 3D television app to include a wealth of new, free 3D content, the company announced today.

Owners of 3D LED and plasma televisions from the company's 2010 and 2011 lines will now have access to music videos; full-length television shows, courtesy of small network Wealth TV; and educational programming via the Explore 3D program. The application is available on the sets' SmartHub interface.

Samsung's Explore 3D application has been available to owners of those televisions for quite some time. Previously, users only were able to watch 3D movie trailers.

To further bolster its 3D push, Samsung also said today that it plans to add paid content, including 3D films and documentaries, to the Explore 3D application "later this year." The company has yet to reveal pricing or availability.

The addition of new 3D content to Samsung's line of televisions is a welcome advancement for consumers. Earlier this month, IHS iSuppli revealed in a study of the 3DTV market that just 80 live sources of 3D content were available in the U.S. and U.K. last year, leaving consumers with very little programming to watch on their sets. However, this year, the research firm believes 3D content will grow via sporting events, films, and prime-time shows.

To help consumers more easily break into the 3D market, Samsung is offering two free pairs of 3D glasses with select 2011 LED and plasma televisions.