Motorola Mobility invests in video firm Ooyala

Motorola Mobility indicates that it's especially interested in working with Ooyala on its "multiscreen experiences."

Don Reisinger
Former CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
Don Reisinger
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Ooyala Everywhere, the service Motorola Mobility seems interested in.
Ooyala Everywhere, the service Motorola Mobility seems interested in. Screenshot by Don Reisinger/CNET

Motorola Mobility's investment arm, Motorola Mobility Ventures, has offered up some cash to video-services provider, Ooyala, the companies announced today.

Founded in 2007, Ooyala has quickly become a well-known, behind-the-scenes provider of video services to major brands. The company currently offers online video management, analytics, monetization, and publishing to more than 1,000 customers delivering video to more than 100 million consumers per month. All told, the service provider's customers deliver 1 billion streams each month.

Motorola Mobility, however, seems to care most about Ooyala's "multiscreen experiences." Ooyala recently unveiled a service called Ooyala Everywhere, that provides the tools necessary for video providers to deliver their content on mobile devices, connected TVs, and browsers.

Although he didn't dig into the company's plans, Motorola Mobility's vice president of corporate development and ventures, Wallace Pai, said Everywhere fits well with his company's desire to "drive toward delivering converged, multiscreen experiences." Pai said that both Motorola Mobility and Ooyala will work together to build "on the synergies between our two companies."

Motorola Mobility's investment comes at a transitional time for the company. Last month, Google announced plans to acquire the mobile company for $12.5 billion. If the deal clears regulatory hurdles, it will operate independently of the search giant.

Whether or not the Google acquisition played into Motorola Mobility's investment in Ooyala is unknown. However, the investment doesn't appear to be out of the norm for Motorola Mobility, given the portfolio of companies it has invested in. Motorola Mobility Ventures currently has positions in a host of digital-media companies, including Catch Media and mobile-gaming firm Moblyng. It also has investments across the telecommunications industry.

Ooyala's cash infusion comes just a day after the company announced a new service it calls Ooyala Social. That offering helps publishers create video content for Facebook, and then let viewers purchase and share that content with others.

Neither Ooyala nor Motorola Mobility announced the financial terms of their deal.