Apple has promoted its iTunes chief, Eddy Cue, to senior vice president for Internet software and services.
In his new role, Cue will oversee Apple's iTunes Store, as well as iCloud, iAd, and its iBookstore platform, according to his biography page on Apple's Web site. He will report to the company's new CEO, Tim Cook.
A 22-year veteran at Apple, Eddy has been instrumental in the development of some of the company's most successful products. According to his biography, Cue helped create Apple's online store in 1998, and followed that up with the development of the iTunes Music Store in 2003. He also had "major" involvement in the creation of the company's App Store in 2008.
Cue's promotion is the latest shakeup in Apple's management. Last week, Apple co-founder Steve Jobs. Jobs recommended that the board appoint his COO, Tim Cook, as the new chief executive.
Earlier today, Apple blog 9to5Mac published what is purported to be an e-mail message Cook sent to his employees announcing the promotion of Cue. In that e-mail, Cook reportedly wrote that "Apple is a company and culture unlike any other in the world and leaders like Eddy get that," adding that he looks forward to working "even closer" with Cue in the future.
Apple did not immediately respond to CNET's request for more information on Cue's promotion.