Enrollment in the program, which lets customers sell back tech products at a later date, will be free with a purchase through Saturday.
Best Buy is offering a deal to people who don't hold onto gadgets for long.
Through Saturday, customers who buy certain products at Best Buy or Best Buy Mobile, including televisions, laptops, tablets, and phones, will be enrolled in a buy-back program at no charge.
Best Buy launched its buy-back program last month. Under the program, customers who enroll at the time of purchase can get a Best Buy gift card when they eventually decide to move on to a new product. Normally, customers pay $69.99 to enter the program when buying laptops, Netbooks, or tablets. The enrollment fee is $39.99 for smartphones costing less than $350 or $59.99 for smartphones over $350.
When customers enroll, Best Buy provides them with a value schedule, allowing them to see how much they can get for those products if they sell them back to Best Buy. The retailer requires that consumers return mobile devices within two years of purchase and televisions within four years.
If products are returned within the first six months, consumers can get up to 50 percent of a device's value. They get up to 40 percent value between 6 and 12 months. That figure drops off to 30 percent and 20 percent for 12 to 18 months and 18 to 24 months, respectively. Television returns can garner 10 percent of the product's original value back when returned between 2 and 4 years.
Best Buy used a Super Bowl commercial last night to announce the free offer. The ad featured Ozzy Osbourne and Justin Bieber comedically promoting the program.
For now, Best Buy is testing the waters with its buy-back program, which is why it's limiting it to certain products. If consumers seem to like the program, the company said last month, Best Buy could offer it for game consoles and other products as well.