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Apple to buy AI voice startup PullString, report says

It's the same technology that helps power apps on Alexa and Google Home Assistant

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Craig Federighi, Apple's senior vice president of software engineering, stands onstage under a screen showing the imagery iconic to Apple's Siri app.
James Martin/CNET

It seems Apple wants to get you talking. The company reportedly agreed to buy PullString, a startup that develops voice recognition apps, according to a report by Axios on Friday.

The deal is worth at least $30 million, according to Axios, and could help Apple's Siri compete with other voice-activated services on the market. PullString develops voice-enabled apps that run on the Alexa and Google Home Assistant platforms. Its software also powers Hello Barbie, the talking version of Mattel's doll that can have conversations with children.

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Apple and PullString didn't immediately respond to requests for comment.