Amazon Echo Wall Clock is an old-school clock, with an Alexa twist
The online shopping giant is remaking all manner of home devices, from a microwave to, yes, the boring timepiece on your wall.
Ian SherrFormer Editor at Large / News
Ian Sherr (he/him/his) grew up in the San Francisco Bay Area, so he's always had a connection to the tech world. At CNET, he wrote about Apple, Microsoft, VR, video games and internet troubles. Aside from writing, he tinkers with tech at home, is a longtime fencer -- the kind with swords -- and began woodworking during the pandemic.
Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at newspapers in New York, Connecticut and Massachusetts.
Of all the fantastical things the tech industry typically tackles, from self-driving cars to sensors in your bed, it might seem a little odd to hear
has set out to remake the wall clock.
After all, most of these things are cheap and out of the way, an often ignored piece of office and school furniture. Heck, it's even a bad thing if you're a "clock watcher."
Watch this: Amazon remakes the Wall Clock with Alexa built-in
Well, Amazon wants you to rethink that. With its $29 Echo Wall Clock (yes, that's the name), Amazon has taken the modern analog timepiece with its minute hand and hour hand, and updated it with a ring of LED lights around the edge to show what timers you've set. And, of course, it changes for daylight saving time automatically.
The move is the latest effort from Amazon to push even further into the
industry. In the four years since Amazon first launched its original Echo, partners have packed Amazon's
smart assistant into all sorts of devices from
and computers to cars, kitchen appliances and even a toilet. Now,
are racing to build up their own voice assistants and integrate them into more devices to catch up to Amazon. To stay one step ahead, Amazon aggressively expanded its line of Echo devices, pushed Alexa into hospitality and office spaces, and integrated Alexa with over 20,000 kinds of devices.
Along with the Echo, Amazon has seen success in its equally unflashy but low-priced Fire
and Fire TV video streamers. Its rare miss was the Fire Phone, which quickly failed after coming out in 2014.