Razer CEO confirms development of the Razer toaster
It's OK if that doesn't make sense to you at all.
A Razer toaster is coming, says the PC gaming hardware company.
After thousands of Facebook likes and dozens of tattoos, the fans have spoken and the Razer toaster will become a reality.
A joke that started in 2013 led to the creation of the Give Us the Razer Toaster Please Facebook page, and Razer CEO Min-Liang Tan said the PC gaming hardware company would create the toaster if the page acquired 1 million likes.
Following up on the horseplay, Razer's 2016 April Fools' prank was Project Breadwinner, the "first gaming-grade kitchen appliance built for gamers, by gamers."
Fans of the idea continued to show support for the gamer-oriented kitchen appliance over the years, with a dozen even getting tattoos of the toaster.
On Monday, Tan liked the page and confirmed in a Facebook post that Razer will begin development of the Razer toaster.
"Alright -- I didn't think these guys were going to make it -- but they did," Tan wrote. "Well... what can I say. I've just officially liked their page -- and I'm going to put together my team of designers and engineers. It will take a few years -- but I'll be sure to share the progress -- and make it a community affair. A Razer Toaster -- For Razer Toaster Lovers. By Razer Toaster Lovers."
Tan tweeted Thursday that he's looking for partners to help with the toaster components:
Alright now I got to start looking at designing the damn toaster. Gotta get some partners and components involved. @intel, @nvidia @elonmusk any interest? https://t.co/ZZjHu9EHQx
— Min-Liang Tan (@minliangtan) May 3, 2019
Kevin Allan, senior PR manager for Razer, said in an email Thursday that there's no internal information yet about the toaster, however, there was, at one time, a prop that could burn the company logo onto toast.
Originally published May 2.
Updates, May 2: Adds info about the original joke, a quote from Razer's CEO and comment from Razer. Update, May 3: Adds tweet from Razer CEO.