Don't call Whirlpool's new appliance finish 'millennial pink'

Technically, it's "sunset bronze," and it marks another step away from the all stainless-steel kitchen.

Ashlee Clark Thompson Associate Editor
Ashlee spent time as a newspaper reporter, AmeriCorps VISTA and an employee at a healthcare company before she landed at CNET. She loves to eat, write and watch "Golden Girls" (preferably all three at the same time). The first two hobbies help her out as an appliance reviewer. The last one makes her an asset to trivia teams. Ashlee also created the blog, AshleeEats.com, where she writes about casual dining in Louisville, Kentucky.
Ashlee Clark Thompson
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Whirlpool has a new finish for its large kitchen appliances called "sunset bronze."

Chris Monroe/CNET

A special corner of Whirlpool's enormous booth at CES 2018 was dedicated not just to the manufacturer's new partnerships with Amazon, Google and Apple, but to a new color for its large kitchen appliances .

This spring, you can get new Whirlpool dishwashers , ranges, microwaves and refrigerators in a smudge-resistant finish called "sunset bronze." Existing color options include stainless steel and black stainless steel.

The addition of a new color to Whirlpool's lineup shows a shift away from the ubiquitous stainless-steel finish that has become a must-have for many homeowners. And Sunset Bronze is definitely on trend; at first glance, the color is like a mix of copper and rose gold, a popular color that has made its way onto tech like iPhones and smart watches.

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