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Amazon teams with GE, Samsung to make devices that reorder their supplies

The Seattle online retailer adds 11 partners to its Dash Replenishment Service program to create printers that can order ink and washers that can buy detergent.

New products powered by Amazon's Dash technology will start hitting the market this year. Amazon

Thanks to the wonders of technology, your pet food bowl will order itself more kibble.

Amazon on Thursday said it added 11 new device makers to its Dash Replenishment Service program, which helps companies create Internet-connected products that automatically reorder supplies from Amazon when they are running low. For instance, a Brother printer could buy itself more ink cartridges, a water pitcher could order new filters or a dog bowl could get Spot more food.

None of these products are yet out on the market. An Amazon spokeswoman said Thursday that the first devices powered by the DRS technology will ship later this year.

The DRS program, first unveiled in March, now includes commercial heavyweights such as General Electric and Samsung, as well as August, Gmate, Oster, Obe, Petnet, CleverPet, Sutro, Thync and Sealed Air. That group joins current partners Brother, Whirlpool, Brita and Quirky. (Last week, Quirky filed for bankruptcy protection.)

"Customers don't have to do anything -- they can simply rely on the connected device to automatically reorder the consumables that keep their homes running smoothly," Peter Larsen, vice president of Amazon Devices, said in a statement. "For device makers, DRS makes it easy to add reordering functionality to their devices."

The DRS program uses the same technology powering Amazon's new Dash buttons, which allow customers to reorder Tide detergent or Ziploc bags with the push of a button. Amazon expanded the Dash button program last month, adding 11 more buttons to the lineup.

Both the Dash buttons and DRS program are new methods for the Seattle online retailer to make buying from the company as frictionless as possible, helping it to make more money off subscription services and impulse buys. These types of programs also help Amazon outflank local grocers and drugstores by quickly getting goods to customers, sometimes before they even think to add these items to a shopping list.

As part of the DRS program, Whirlpool and GE are both developing new washers and dryers that can reorder laundry supplies, while Oster, Petnet, CleverPet and Obe will have bowls and dispensers that can reorder pet food. Sealed Air is making a hand-soap dispenser that reorders its own soap, and Sutro will sell a pool monitor that can buy more pool chemicals.

The Dash programs are among a handful of new efforts Amazon has been undertaking over the past year to keep up its rapid growth and make itself and even bigger part of customers' lives. The company, the biggest online retailer in the world by revenue, has built out its Prime Now rapid-deliveries service, jumped into delivering restaurant orders in Seattle and introduced the new voice-assistant Echo speaker, to name a few recent projects.