Telecommunications company Altice USA is rebranding its Suddenlink line to Optimum, unifying its broadband service across all 21 states it serves.
Why it matters
Optimum is a familiar name to New Yorkers and customers in the Connecticut-New Jersey-New York tri-state area, but it'll now be introduced to Americans in the southern and western portions of the country.
Suddenlink parent company Altice USA said that effective this week, the internet service provider is officially renamed Optimum, Altice's other broadband brand. The change had been in the works for a while, and Altice made its intentions public in April with its "Let's Reconnect" pledge.
Now the united Optimum brand is unveiling a new campaign, "Get closer, go farther," which it surely hopes will create some positive buzz -- Suddenlink came up last among all internet service providers in the most recenton Americans' level of happiness with their ISPs.
Altice also highlighted that while Suddenlink customers will see the name change effective this month, there will be no changes to prices, speeds or account numbers. However, one positive change is that there will no longer be any data caps or overage charges on Suddenlink plans.
Lastly, though most of Altice's footprint is a hybrid fiber-cable network, Optimum aims to expand its 100% fiber network, which, and is available to 1.6 million households overall. Included in its expansion plans is a goal to begin offering Optimum Fiber in Texas by late 2022.