Peloton Teases Rowing Machine Coming to Its Lineup

The fitness equipment maker confirms it will release a rowing machine.

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Screenshot of new Peloton rowing machine

During an event on Friday, Peloton confirmed it will add a rowing machine to its lineup of fitness equipment. The company didn't release specifics but said the rowing machine is "coming soon."

"The rumors are true -- Peloton will be bringing its best-in-class fitness experience to the world of rowing," the company said in a blog post. "Combining cardio and strength -- Peloton is excited to add this total body workout into its powerhouse arsenal of content and grow its connected fitness portfolio with even more options for engaging and challenging workout experiences."

Peloton briefly showed off the new rowing machine in a promo during its Homecoming event and also posted it to social media.

After a boom during the pandemic, sales of the company's equipment slumped in the later sages of the pandemic. Last month, Peloton revealed it was lowering equipment costs and raising subscription prices as part of an attempt to rejuvenate its business. Earlier in the year, the company also cut nearly 3,000 jobs and named Barry McCarthy, a former executive at Spotify and Netflix, as its new CEO. 

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