"The rumors are true -- Peloton will be bringing its best-in-class fitness experience to the world of rowing," the company said in a blog post. "Combining cardio and strength -- Peloton is excited to add this total body workout into its powerhouse arsenal of content and grow its connected fitness portfolio with even more options for engaging and challenging workout experiences."
After a boom during the pandemic, sales of the company's equipment slumped in the later sages of the pandemic. Last month, Peloton revealed it was lowering equipment costs and raising subscription prices as part of an attempt to rejuvenate its business. Earlier in the year, the company also cut nearly 3,000 jobs and named Barry McCarthy, a former executive at Spotify and Netflix, as its new CEO.
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