Instacart's new Priority Delivery service will bring your groceries within 30 minutes in select areas, the company said Friday. The rapid delivery service will be available in 15 cities including Chicago, Los Angeles, Miami, San Diego, San Francisco and Seattle.
The program includes deliveries from stores such as Ralphs, Safeway, Sprouts Farmers Market and Stater Bros. Instacart says 30-minute deliveries will be denoted by a lightning bolt in the app, and the service will roll out to more cities and retailers in the coming months.
Instacart's delivery service is currently available to 85% of US households and offers free delivery for orders over $35. It has traditionally faced competition from Uber and Amazon's Prime Now, but the latter was shut down last week.
The company has not yet disclosed pricing for Priority Delivery but a company spokesperson said that "the fee will be nominal and likely dynamic based on market considerations."