Instacart introduces 30-minute grocery deliveries in 15 cities

The company's Priority Delivery service has begun in cities like San Francisco and Los Angeles, and will come to more locations in the coming months.

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Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
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Ty Pendlebury

Instacart is offering super quick grocery delivery in some US cities.


Instacart's new Priority Delivery service will bring your groceries within 30 minutes in select areas, the company said Friday. The rapid delivery service will be available in 15 cities including Chicago, Los Angeles, Miami, San Diego, San Francisco and Seattle.

The program includes deliveries from stores such as Ralphs, Safeway, Sprouts Farmers Market and Stater Bros. Instacart says 30-minute deliveries will be denoted by a lightning bolt in the app, and the service will roll out to more cities and retailers in the coming months.

Instacart's delivery service is currently available to 85% of US households and offers free delivery for orders over $35. It has traditionally faced competition from Uber and Amazon's Prime Now, but the latter was shut down last week.  

The company has not yet disclosed pricing for Priority Delivery but a company spokesperson said that "the fee will be nominal and likely dynamic based on market considerations."

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