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HelloFresh Review: See How We Liked This Affordable Meal Kit Service

With dozens of weekly recipes and options to customize, HelloFresh aims to make mealtime easy. But is it any good?

hello fresh box and ingredients

HelloFresh is one of the most popular meal kits to hit the scene this past decade. The service offers tons of recipes per week, with meal plans that net out to just $8 a serving along with customizable meals and ingredient swaps designed to keep your whole crew happy and well-fed.



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  • A huge selection of meals
  • Meals were easy to prepare
  • Budget-friendly if you're cooking for four

Don't Like

  • Recipes aren't as inspired as some other meal-kit companies
  • $10 charge for shipping

Product details

  • Pricing Starting at $8/serving
  • Type Meal Kit
  • Regional Availability Continental United States, Canada, Australia, New Zealand, Europe, Japan
  • Number of Meal Options per Week 30+
  • Menu Options/ Diet Types Meat and veggies, veggies, family-friendly, fit and wholesome, quick and easy, pescatarian, low carb, low calorie

HelloFresh bills itself as the most convenient service sporting a huge selection of fun, easy-to-make and healthy recipes designed to please everyone, including families with picky eaters. It's also one of the budget-friendly meal-kit companies with plans that start at just $8 per serving (EveryPlate and Dinnerly top the list of cheapest meal kit services).

If you're a little overwhelmed with all your choices in the meal-kit space these days. We've been on a mission to test them all to suss out the very best meal kits for families, plant-based eaters, health nuts and folks on a budget. Meal kit cooking means shortcuts with ingredients sent with recipes all ready to make a meal, often in 30 minutes or less. If cooking at all is not in the cards for ya, we've tested the best fully prepared meal delivery services too.

Here's everything you need to know about HelloFresh and what we thought of it after cooking through a week's worth of meals.

How HelloFresh works

Before we dive in, here's how the service works. As HelloFresh is a meal-kit delivery service, you'll be doing a good amount of the work here, but all the fresh ingredients you need to execute dinner will arrive in one box, preportioned and ready to cook. You won't have to do any shopping or measuring when you tackle a HelloFresh meal kit, but know you will have to do some light prep, chopping, mixing and cooking. 

HelloFresh has a range of meal plans that vary depending on the type of food you're looking to cook, the number of people you're cooking for and how often you want meal kits delivered. Once you make those decisions you'll choose one of six HelloFresh meal plans: 

A look at HelloFresh's meal categories.

A look at HelloFresh's meal categories. 

Screenshot by David Watsky/CNET
  • Meat and Veggies: The most basic plan featuring a variety of recipes and meals.
  • Family Friendly: Easy-to-prepare and kid-approved recipes.
  • Quick and Easy: Meals that take 30 minutes or less.
  • Veggie: Plant-based meals that are vegetarian but not always vegan.
  • Fit and Wholesome: Meal kits that are around 650 calories or less per serving.
  • Pescatarian: Meal kits and recipes featuring seafood and no meat. 

There is some crossover in meal kits each week from the various meal plans, but choosing one of these umbrella categories helps HelloFresh filter out the best recipes for you and your dinner goals. The more narrow the meal plan -- such as pescatarian or veggie -- the fewer options you'll have each week. The plans are also priced the same no matter which meals you select, save for a few gourmet options that incur an upcharge. 

HelloFresh pricing

Recipes per week Cost per serving (2-person plan) Cost per serving (4-person plan)
2 $12 $9.49
3 $10 $8.49
4 $9.49 $8
5 $9 $8
6 $8.49 $8

After you select your meal plan, choose the number of servings (two or four) that you'd like for each meal, and how many weekly meal kits you want to receive (two, three, four, five or six). These options are also easily modified, so don't feel too much pressure and know you can adjust as you go.

As with many similar services, you can pick your own meals or let the meal-kit gods surprise you when you open your box. HelloFresh meals arrive once a week on a day of your choosing (besides Sunday). When mine showed up, the food was packaged neatly in cooler boxes, with meats and fish separated from other ingredients so as not to cross-contaminate. The meat was thawed but still cold and there was no sign of spoilage among any of the ingredients.

HelloFresh pricing at a glance.

HelloFresh pricing at a glance. 

Screenshot by David Watsky/CNET

What are HelloFresh meals like?

Of all the meal kits companies competing for your attention, HelloFresh bills itself as one of the easiest and most approachable. While there are some "gourmet" options in each week's menu, most of HelloFresh recipes are simple to execute, with most taking 30 minutes or less from start to finish. 

Some of the meals throw in a fun twist on a classic, such as meatballs with a spicy, creamy "firecracker" sauce, but most were familiar dishes like spaghetti bolognese, creamy mushroom cavatappi, chicken tacos and meatloaf. HelloFresh may have the most meal choices of any service -- as many as 30 to choose from each week -- but there are always plant-based options like vegan bulgogi bowls as well as seafood selections such as chimichurri barramundi and roasted trout.

There isn't as much modification to recipes in the way that others like Home Chef permit. Having said that, most of the dishes are family-friendly and with as many as 30 to choose from per week, you're bound to find at least a few that work. 

pork chop recipe ingredients

All the fixings for a pork chop dinner. 

David Watsky/CNET

How easy are HelloFresh meal kits to prepare?

HelloFresh meal kits are mostly simple to make and that's by design. With lots of tossed pasta dishes, tacos and pan-seared meats with easy-to-prepare sides, the most technical skill you'll need on a regular basis is some basic chopping, working a frying pan over the stovetop or boiling water. The most involved meal I made was meatloaf, which required a bit of chopping and mixing prep, but was effortless overall.

Read more: Best Seafood Delivery Services for 2022

HelloFresh recipe cards and support materials 

While the printed directions that accompanied each recipe were neat, organized and clear, there were times when the directions could have gone an extra step to explain certain things in better detail. Specifying which sort of frying pan to use would be helpful, for instance, or how to tell if the pan is actually hot enough to drop the fish or pork loin in. Novice cooks would likely benefit from a bit more explanation, and I'd suggest reading through the instructions once before turning on the stove.

recipe card hello fresh

HelloFresh recipe cards are well organized and easy to follow.


The HelloFresh app is useful, clear and intuitive. You can use it to place or change your weekly orders, look up nutritional information and locate any recipe. This is especially helpful if you tend to misplace important documents as I do.

What makes HelloFresh different?

Of all the meal kits I've tested, HelloFresh meals probably have the widest selection of "crowd-pleasing" recipes, making them an excellent choice for families or picky eaters. You won't find a lot of big heat, spice or unusual ingredients with HelloFresh meals, and with as many as 30 meals per week to choose from, it's hard to imagine not finding three or four that appeal to you.

What I cooked and how it went

Meatloaf a la Mom: I liked this meal kit, but in all honesty, I prefer my own meatloaf recipe. It was a solid result that could have used a dash of Worcestershire sauce or some dried spice to amp up the flavor. The roasted potatoes and carrots were also fairly basic but proved to be worthy companions to the meatloaf. 

Barramundi with poblano corn and potato: A delicious meal that I totally loved. For starters, I live in a bit of a black hole neighborhood for getting quality fish, so I've had to rely on online seafood purveyors. The barramundi fish was fresh and the meal was healthy, flavorful and easy to prepare. I think I caught myself shamelessly spooning the homemade salsa fresca straight into my mouth at one point.

Pork chops with honey butter, sweet potatoes and lemony green beans: As someone who doesn't cook a ton of pork, I was excited to try this one, and it came out great. It was super simple to execute and the honey butter drizzled over the pork was addicting. As I've mentioned earlier, some small tips would have been useful. Though not specified, the step-by-step image shows a nonstick pan, but for something like pork chops, I think stainless steel or cast iron works better to get a good sear. 

pork chop with sweet potato mash and green beans

The spiced pork chop was real tender and juicy, y'all.

David Watsky/CNET

Who HelloFresh meal kits are good for

HelloFresh is one of the best meal-kit options for families with one of the largest selections of recipes, which could impress even the hardest-to-please eaters. HelloFresh is a solid option for someone looking to cut time and hassle from their weekly meal planning routine since most of HelloFresh's meals take around 30 minutes or less.

While there are some meal-kit companies that are focused on plant-based and vegetarian meal kits, HelloFresh has around five vegetarian options per week, so it's a pretty good meal-kit service if you're looking to learn to cook plant-based meals or add some more vegetarian and vegan recipes into your routine.

Read more: Best Meat Delivery Deals

Who HelloFresh meal kits are not so good for

Because there are limits on modifications, I would say HelloFresh is not ideal for anyone with strict dietary or allergy requirements. There are also meal-kit companies with more gourmet and technical recipes, so if your goal is to really stretch yourself as a chef, this may not be the service to do it. 


Another winning recipe that took no time at all to prepare.

David Watsky/CNET

How much does Hello Fresh meal-kit service cost?

With HelloFresh, you pay by the serving, which is customizable from week to week, but it generally breaks down to about $9 per serving for two people or $8 if you're ordering for four, plus $10 for shipping per box. For a family of four to receive three nights' worth of meals would be $111 per week.

At $8 per serving, HelloFresh lands in the middle of the pack but skews toward the budget-friendly end of things. You won't find more than a couple of meal kits that are less expensive, but you can certainly find pricier ones, with gourmet offerings such as ribeye and ahi tuna.

Hello Fresh packaging and environmental friendliness

HelloFresh does a great job with the packaging compared with some other companies I tested. The meals arrive packed in paper bags and all the ingredients were also thoughtfully packaged without excessive waste. Though there's always some single-serve plastic involved with meal kits, I found it to be one of the more environmentally friendly companies, complete with recyclable ice packs and cooler bags. Here's a little more about recycling your HelloFresh packaging.


Changing or canceling a HelloFresh order

You can add, change or cancel meals easily through the app or through the website, although using the latter feels more limited. Changes or cancellations to any order must be made before midnight PT at least five days before your scheduled delivery day. That date is made apparent when you open your dashboard.

The final verdict on HelloFresh

As someone who has a hard time making decisions but loves having options, HelloFresh was a double-edged sword. Even if the recipes were sometimes low on imagination, there were so many to choose from and everything I cooked was solid. If you're looking to lighten your load and cook for a crew that doesn't dig huge, bold flavors, this is a good option. Meals won't require a ton of technical skill, although it may not be ideal for total beginners either. For as little as $8 per serving, you can take the guesswork out of a few meals per week without going broke. What's not to love about that?

More food and drink delivery recommendations

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.