Hershey Debuts Plant-Based Peanut Butter Cups and Chocolate Bars

Dairy-free Reese's peanut butter cups and Hershey's chocolate bars are scheduled to go on sale this spring.

Nina Raemont Writer
A recent graduate of the University of Minnesota, Nina started at CNET writing breaking news stories before shifting to covering Security Security and other government benefit programs. In her spare time, she's in her kitchen, trying a new baking recipe.
Nina Raemont
Reese's plant-based peanut butter cup package
Screenshot by Nina Raemont/CNET

A little news for vegans and vegan-curious consumers: You can soon try plant-based Reese's peanut butter cups and Hershey's chocolate bars. Citing a rise in the popularity of plant-based alternatives, the Hershey Co. launched two such sweets on Tuesday, with nationwide availability set to arrive this spring. 

Hershey's introduced a plant-based Extra Creamy with Almonds and Sea Salt chocolate bar, alongside Reese's plant-based peanut butter cups. The cups should be available this month, with the chocolate bar arriving in April. 

The market for plant-based foods is expected to expand as consumers become more aware of the environmental and health impacts of frequently consuming meat and dairy products.

Sales of plant-based food product at grocery stores have grown three times as fast as overall food sales, according to a 2021 report from nonprofit think tank the Good Food Institute. The retail market for plant-based foods rose to $7.4 billion in 2021, up from $6.9 billion in 2020, the institute reported.

The plant-based market is expected to reach over $93 billion by 2028, according to a report by Brand Essence Market Research

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