The young don't consider the possibilities of a permanent injury enough, and how it could affect them the rest of their life.
I find this a bit disturbing. Knowing that it's these younger folks who are needed to carry a large portion of the ACA bill, it appears they are being encouraged to lure others in their own age group to sign up. While it might be clever marketing, doesn't tell the whole truth and nothing but the truth. Scare tactics are something I expect from the less than honest advertisers trying to sell something people haven't shown much interest in. Perhaps it's unrealistic but I expect government to be above that.
http://www.hhs.gov/healthcare/videocontest

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