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General discussion

Yahoo sends reminder on marketing changes

by Donna Buenaventura Nov 22, 2003 4:33AM PST

Yahoo is giving some members one last chance to opt out of an internal marketing program that's set to launch in January, following controversial changes to its privacy policy last year.

The notification, sent by e-mail, stems from changes in Yahoo's marketing policies that date back to March 2002. At that time, Yahoo switched users' preferences to accept e-mails, phone calls and postal mailings about the company's new products and services, even if they previously declined to receive these offers. The policy also required people to manually opt out of receiving these pitches.

The new marketing preferences outraged some Yahoo users and sparked an investigation by New York state Attorney General Eliot Spitzer. Dissenting users labeled the change as a veiled attempt to send them unwanted bulk e-mail. Yahoo said it had given users enough time to review and change the new preferences.

http://zdnet.com.com/2100-1104_2-5110081.html

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