I like it; beauty and the geek effect...
I think it's a great show, and i wondered "where the heck this idea come from?". Beauty and the Geek seems like the easy answer to that question.
http://www.northbynorthwestern.com/2008/10/12438/news-flash-smart-people-are-sexy/
http://thetyee.ca/Life/2008/06/18/NerdGirls/
I sent an e-mail for BOL ep. 625 on this:
http://www.cnet.com/8301-11455_1-9834850-10.html
related news story: http://today.msnbc.msn.com/id/22219377/?GT1=10645
Plus considering the gigantic increase of blogs, self-appointed/glamorized "experts" on (blank), etc. there is a growing interest in being in the company of certain aura of being knowledgeable...
Best,
Shalin

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