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Windows 7 Packaging Released

by RonS [WINDOWS-TEAM] / June 23, 2009 4:07 PM PDT
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I know that it's someone's life's work.
by R. Proffitt Forum moderator / June 23, 2009 10:11 PM PDT

And they are likely proud but let's hope they concentrate on the content instead of the packaging.

I recently bought Visual Studio 2008 where the packaging is over done for what was inside. The entire package could easily fit in 10% of the space since it's all of 2 slips of paper and a DVD.

Getting the new package open the first time can be frustrating if you never did that before. I've seen one person take it to a band saw to get inside.

What were they thinking?

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I agree
by RonS [WINDOWS-TEAM] / June 24, 2009 3:27 AM PDT

I think that anyone who's tried Win7 will tell you that a lot of thought and work went into the OS. They aren't trying to spit-polish a... well, a turd, here.

I think the redesign is more about a fresh start than anything else.


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by John.Wilkinson / June 24, 2009 12:20 AM PDT

When you've seen software developers and IT administrators throw the Windows Vista DVD case against a wall because they couldn't open it, you know there's something wrong. You can debate whether it was the casing or the people, but that will hopefully solve the problem.

The door says PULL.

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Looks much, much easier
by RonS [WINDOWS-TEAM] / June 24, 2009 3:31 AM PDT
In reply to: Easy-open...
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by Steven Haninger / June 24, 2009 3:03 AM PDT

I always like it when an ad says "Customers told us....." but never who they were, how many were asked or what other suggestions were made. As such, I see the statement as suspect. I know that, many years ago, there was a call from environmental types to reduce the amount of packaging in an effort to save the earth. We all know that, for the most part, those requests seem to have gone unheeded. I have to think that security is a big issue. Smaller items walk out the door more easily than larger ones. Security tags stuck to the outside of packages can be removed more easily than ones hidden inside of packaging. As well, it's much easier to return an item if the packaging in intact rather than butchered in the process of extracting the items inside of it. I love those hermetically sealed clear plastic containers that cannot be opened without mangling them or risking severe blood loss from cuts and gashed to the skin as one attempts to get them open.

Still, overall, an attractive package doesn't enter into my decision making process. In fact, if the contents don't live up to expectations, I would be more likely to feel duped and suspicious of any more pretty packaging from that vendor in the future.

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It's what's on the inside that counts...
by RonS [WINDOWS-TEAM] / June 24, 2009 3:35 AM PDT
In reply to: Packaging

I think your idea of security is a big factor in how companies are looking at packaging these days.

I'd agree that the packaging doesn't make my decision for me, but I'm not most consumers in this space. For most consumers, it's not that they are persuaded by the packaging (that's the marketing dept's job), they want to be able to walk into a store, see the item they need and grab it without any confusion - I think this new packaging not only makes that possible, but it makes it easier.

Like you said, and others (including myself) you can package a rock in the best packaging on Earth, but it's still a rock - I don't think you're going to open up your copy of Windows 7 and find the OS equivalent of a rock.


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by R. Proffitt Forum moderator / June 24, 2009 3:47 AM PDT

Well, 7 RC was stable as a rock during our testing. So comparisons to rocks is a good thing. Pet rocks sold well too for a time.

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But wait a minute
by Steven Haninger / June 24, 2009 5:43 AM PDT

I'd think it would be a bad analogy to consider an OS as solid as a rock. I'd rather find that quality in the package rather than mud or loose gravel. Happy

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Lookin' good!
by FrankQC / June 24, 2009 4:17 AM PDT

I'm glad the packaging is more environmentally friendly.

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