Online blog was never about making money. A research done in 2006 shown merely 7% of bloggers was motivated by financial rewards. However the motivation shifted dramatically in the last two years. Google Adsense is everywhere nowadays, and almost every blog has certain contextual based Ads embedded. Bloggers are expecting not only to share experience, but to be financially rewarded for the time and effort. For those who command more product knowledge than others, writing product review is also a good way to turn knowledge into cash.
No matter blogs or product review sites, the key factor however, is to maintain the traffic, especially when persistence of content updating is an issue. On one hand, remarkable blogs attract millions of views every month; on the other hand, millions more unknown blogs are still struggling with hundreds of views.
Will the following idea help?
Take John as an example. John is interested in iPhone and writes a review about the application on his blog. It is so informative that it attracts 200 visitors. John is very happy. But John plans to take vacation next month, and as an experienced blogger, he knows that the traffic is hard to maintain once updates cannot keep up. The good news is David, John?s friend, has the same interest and is willing to join and share his thoughts. So, while John enjoys his time in Jamaica as planned, David posted his new thoughts to John?s blog and visitors keep coming back as there are more to read. John, or David, alone is not able to keep that many visitors for long, but their joint effort makes it happen.
What if we magnify this effect? Let?s say, we have millions of John and David taking turns to update the same website. All of them earn a share of their effort and what is even better is the traffic actually increases because of the variety of contents. I think this is a solution to personal bloggers who have a hard time balancing efforts and desired profit. The key is, millions are helping each other to keep one's topic popularized.
Any comment on this thought?
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