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Why is Search Engine Optimization Necessary

The best thing about the SEO is growth and customer retention. You can hire SEO specialist or can make a set up for long to generate more and more lead.

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Re: SEO

Can you explain why you think SEO is relevant for customer retention? If you are customer and have an account with a shop, you don't need google or bing to find the site, since it's in your favorites or history or password vault.
Do you use google to go to amazon.com to buy something?

SEO is mostly relevant to get new people to your site. And if you have a bad site or not the product they are looking for or too high prices, they go as fast as they came.

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SEO & its importance

Search engine optimization or SEO in short, is a set of rules for optimizing you website for search engines and improve your search engine rankings. It is a great way to increase the quality of your web site by making it user- friendly, faster and easier to navigate.
Search engine optimization is important because:
• The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
• SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
• SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Face book, Twitter, or other social media channels.
• SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

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