Small business & Startups forum


Why is my (great!) company website PageRank zero?

by finguyen / October 4, 2012 2:52 AM PDT


I am seeking advice on PageRank for a small business (legal management consulting firm) that I work for. As a new graduate with little SEO experience (beyond what I have read in SEO for Dummies and conflicting information I have gotten from the internet), I have been tasked to diagnose what is going on with our company website's PageRank.

The problem is that we have a great site with solid design, robust content, and have been around since 2006, yet our PageRank sits at a measly zero. We cannot figure out why.

Here is a quick overview of what we have done:

- The website was set up by people without technical backgrounds in 2006. These were bright liberal arts types who first set up the site using Homestead.
- Then we upgraded the site and started using Squarespace as our design template. Our website redirects to the Squarespace site, where the Squarespace site is masked.
- We have never engaged in any malicious activity, never done anything inappropriate, and have not broken any Google rules (to our knowledge).
- Our site has over 40 backlinks, 30+ pages of quality content (several hundred words each page), we are indexed, our pages have metatags, we use headers/bullets/italics correctly, we link internally on each page, are navigation/user friendly, and have an updated sitemap.

Any advice you would have for me would be extremely appreciated. What are we doing wrong? How can we improve our PageRank? You can find our website here:

I am new at this job; thank you in advance for helping me make a good impression. Also, I have never posted on a forum before, so please excuse any forum etiquette breaches that might arise in this posting!



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Clarification Request
Have you done your research? Link follows.
by R. Proffitt Forum moderator / October 4, 2012 6:17 AM PDT
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Yes and No?
by finguyen / October 4, 2012 6:49 AM PDT


Thank you for responding to my post! The short answer is yes and no. Basically:

Yes. I have been reading SEO for Dummies and reading a lot of things online, the latter of which tends to be conflicting and confusing. I read through the link you posted. I did not know that metatags are now becoming insignificant, I do know that keywords are important and I think we are doing that well, and we have descriptive, correct titles. We have not resubmitted to Google and other search engines, as we are waiting to do that after we repair whatever it is that is "broken" with our site. The part that recommends getting links from related sites -- the nature of our business being management consulting, it is hard to do this because we cannot breach client confidentiality. We are, however, currently working on getting more links from reputable sites.

No. I have not read through all the resources listed in the link you posted. I will do so asap. I have been trying to do research and repair on my own, but thought reaching out to a forum with experts could be a great way to identify some of the more glaring problems with the site.

Thank you again for your help!


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Since you didn't resubmit
by R. Proffitt Forum moderator / October 4, 2012 7:28 AM PDT
In reply to: Yes and No?

You may forever be in Purgatory waiting to find out.

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Good Point
by finguyen / October 4, 2012 8:19 AM PDT

You make a good point. Thank you!

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Glad my short reply was enough.
by R. Proffitt Forum moderator / October 5, 2012 3:38 AM PDT
In reply to: Good Point

It's the really really short version of something I read looking for a prior discussion.

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