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Who Will Become the Mobileye in China?

May 5, 2016 2:44AM PDT

Self-driving car is a global topic, amazing and unbelievable. Industry believes in that self-driving will come and is coming soon. Its core technologies consist of sensing technologies(artificial vision processing unit/ radar/ laser/ sonac), GPS and map data. Among these systems, artificial vision technology is the key point, also, it’s about my topic today: who will become the Mobileye in China?

Mobileye, from Israel, is the global leader of artificial vision based ADAS algorithm. Mobileye’s advanced driver assistance systems use mono camera to detect moving and static obstacles ahead the host vehicle. When there is potential collision or lane departure, the system will issue an alert to driver, allowing driver to take measures, or the vehicle will take measures itself with combination of braking system. This collision avoidance system, as a kind of advanced driver assistance systems, was only used on Volvo, GM, Benz and other high-end cars by Mobileye’s Tier 1 partners. Besides, Mobileye provides aftermarket solutions for consumer market, insurance companies, lease companies, fleet management system integrators and off-highway industrial vehicles. Now, many automakers, like Tesla, Volvo, Audi and Nissan are using Mobileye’s low cost camera for self-driving cars, to fight with Google.

In China, there are a lot of startup companies or big companies venturing into developing self-owned artificial vision based ADAS algorithm. Let’s have a look at below table:

With the topic of self-driving car getting hotter and hotter, artificial vision based ADAS has now become a blue Ocean in China. But none of these companies reach the same or even similar accuracy as Mobileye. And to be frank, some of them are blowing their own trumpet. An intelligent collision avoidance system needs not only artificial intelligence(algorithm), but also data technology. Yes, AI and DT! What on earth is the matter?

For this intelligent vehicle active safety system, advanced algorithm is the basic prerequisite. But accurate and real-time vehicle data is also necessary, like speed, turning signal, braking, gas, etc. For example, without turning signal data, the system will always issue a LDW warning every time you change the lane, even if you have turned on the cornering lamp. It will be very annoying. On the other hand, in different countries, there are many different vehicle, pedestrian, lane and other obstacle patterns. No one dares to say that his algorithm is ready for all these complex road conditions. And this is why it is necessary to do localized operations for these ADAS companies.

Now I guess you can understand that why Mobileye had spent 10 years to sharpen its sword. It costs time and money.

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Post was last edited on January 7, 2017 8:44 AM PST

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