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Who is AppEsteem

Have you heard of AppEsteem? It is a private company that has no relation to any government agency that believes it has the right to dictate its personal opinions as laws of what software is safe and what is not. Hiding behind the slogan “For Clean Internet”, the true business model of AppEsteem is convincing antiviruses to detect legitimate software in order to extort money from developers for removing their programs from the antiviruses’ database.
After AppEsteem adds a program to their Deceptors List, numerous anti-virus companies begin to flag the program as a “deceptor”. After that, AppEsteem offers a package of “premium services” to companies that includes a monthly fee of $1,000 with minimum of 6 months commitment to stop calling a program deceptive. That’s when antiviruses stop detecting the app, which is being flagged because of AppEsteem in the first place!
While AppEsteem is deliberately looking for programs that they consider deceptive, they themselves use the same deceptive tactics to promote their services and very selective which software they go after!
Companies are afraid to openly oppose AppEsteem and prefer to pay the ransom. AppEsteem actively uses it and comes up with more and more new regulations that allow them to blackmail developers even more. Now they went after affiliate sites too!
AppEsteem makes sure to notify antiviruses when they add a program on the Deceptor List, but never notify them when a program is taking down unless the program’s developer pays a monthly charge for services.
It is a perfect extortion scheme in which antiviruses decided to take part for whatever reason and nobody dares to stop it!

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Comments
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Hi!

You are writing like Carl Haugen from ZookaWare. Are you the same person or are you related to him?

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Hi

I'm not related to ZookaWare and don't know Carl Haugen, but I'm glad someone else openly stated their opinion on this matter.

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I think we already have that on some platforms.

Let's not forget about Apple and it's App Store where they collect (some say extort) 30% plus the store fee of $99 a year. Google's store appears to be a one time 25$ and your app is examined for malware and other transgressions.

There are a lot of deceptive apps out there today and the result is AppEsteem and App stores.

If you want you can go the direct distribution model which doesn't stop you from getting your app out as well as the open source systems.

Post was last edited on June 8, 2019 11:29 AM PDT

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Who is App Estem

It is a private company that has no relation to any government agency that believes it has the right to dictate its personal opinions as laws of what software is safe and what is not. Hiding behind the slogan “For Clean Internet”, the true business model of AppEsteem is convincing antiviruses to detect legitimate software in order to extort money from developers for removing their programs from the antiviruses’ database.

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What to do next?

Why are the companies “afraid to openly oppose AppEsteem and prefer to pay the ransom”?

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I worry that this is being trumped up nonsense.

I see no such problem in the circles I run. No one gives a hoot about them.

Also, if you want add-in-on free apps for your PC I still like Ninite.com.

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AppEsteem

The world leading companies trust AppEsteem to help to protect more than 2.5 billion people's. founded by a team Microsoft cyber security, AppEsteem certifies security apps.

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That's the company line.

And not what I hear from other developers. AppE is promoting themselves heavily which is what they do.

For now, they are ignored by the developers and users as well, just noise.

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