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Which one is the best - Organic SEO or Paid Marketing?

Can anybody tell me which one is the best marketing Technique for startup small business in present marketing scenario - Organic SEO or Paid Marketing?

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Here's the deal.

There are no reliable studies on this. And you would have to reveal what you think paid marketing is. Would that be old print, radio and TV marketing (hey these are still alive and kicking)? As to the other, I've seen others try that with ZERO effect.

Think about something carefully. Is your product that bad that you only think it will take off with a heavy marketing push as well as sales are non-existent without the effort? If you have a poor product or service, yes you can get some improvement with marketing but that's not where to spend the time, effort and money.

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Organic SEO or Paid Marketing

There is no definitive answer to this.

When it comes to marketing, it can be divided into three types - paid, earned and owned.

Paid marketing would comprise of the ads you're running, the printed ads and radio ads you run, etc.

Owned marketing is things that the company owns. This includes the website, blog, social media account, etc.

Earned media is generated by the customers. These are not paid promotions, but customers who have genuinely enjoyed using your product and are talking about it on social media.

You have to find the right balance between these. You can ignore paid marketing altogether, but remember paid marketing has its own pros. You still see big companies like Pepsi, Redbull, etc. run ads even though they are such a big brand. Remember, organic SEO is a slow process and takes long time. This will be helpful in the long run.

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