For me it's just a few choices. My droid phone, ipods and others. Beware those that are overly excited about such players but after awhile you see there are a few camps. Some that can't stand itunes or tolerate it.
If price is an issue try the refurbs at apple.com
Bob
I bought a 4gig sylvania mp3 player the other day and it sucked.
I loaded it with a bunch of tunes and it always starts at the same song and was unable to understand that I want it to randomize the library and go back where it left off.
What do I want.
Just a player that will take a load without taking forever, or complaining. I can't read that super tiny text on a screen or the micro manual they provide that only does nothing well anyway.
What do I want?
Do I need an I pod?
Is there something for way less that rocks?
Point me in a direction.

Chowhound
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