print out the amazon.com ad. bring it to circuit city or best buy and ask if they can pricematch and tell them you'd rather buy it from them.
reject their first price and act like you're gonna walk out. if they get you a better price...see if thats good enough for you. if its not a good enough price or if they refuse to go lower, go to another store. eventually, someone will either match it or come close to it.
I am going to buy Sony HDTV KDL 40XBR2
I have been checking prices but everywhere prices are different from sony website to circuit city to best buy to amazon.
Amazon so far is giving the best price but i feel uncomfortable in buying from amazon.
Anybody can give me some hints where to buy or i need to wait for price to fall down in few days