General discussion

When is garbage not garbage ?

Coca-Cola is ordering an Israeli company called SodaStream which makes DIY carbonated beverage products to quit using cage displays of empty used cans and bottles (garbage) which included Coke products.

These cages have been used in more than 20 exhibits around the world, with a text reading "1 Family. 5 Years. 10,657 bottles and cans."

Coke is claiming they have ownership over trademark and thus the right to control their brand image on discarded packaging. However they don't make any claim to owning the actual garbage left over from their product, and thus take no responsibility for cleanup or recycling.

So, we have a legal situation where a manufacturer says it is not garbage, and yet it is garbage. Does a business have the legal right to control how their products are used or displayed after being purchased, used up, and thrown away?

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Comments
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Sounds like the guy that built furniture from FedEx boxes
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He called his site fedexfurniture.com

That sounds like an infringement to me, and like he was suggesting (whether intentionally or not) a connection to FedEx. And obviously if he ever tried to sell any of it....

As for the boxes, if FedEx wants to claim that they do not belong to the person who received goods packed in them, then they need to set up a means for reclaiming them from the recipients of their shipments.

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so, if I take a picture of someone

such as a family member or friend holding a Coke, does that mean Coke expects me to ask their permission if I put it online in a personal gallery? I think Coke is going to lose this one if the company involved fights them in court. What if the major car manufacturers decided their product shouldn't be seen in photos while sitting in junkyards, or after crashes, or even crash safety tests? Will all shots of a dump have to be at a distance now so we don't accidentally show product names? Coke is being a bit ridiculous I think.

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