Organic search results are those which are optimised for search engines to make it reach more and relevant target audience. This process is particularly known as search engine optimization or SEO. Here, the major focus is given on targeted keywords and quality content, in addition to fine tuning the elements of on-page and off-page optimization. The position of every web page on SERP is determined by the search engine algorithm. The keywords entered by the user are matched with the keywords used on the web page and then a list of websites appear in front of the user.
Whereas, paid search results are type of contextual advertising where website owners pay an advertising fee, usually based on the number of impressions, clicks or the ad views. Paid search as a part of online advertising service and is done in order to rank the website on the top in SERP.