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"Whatever you're used to, you think is better!"

by Alegoo92 / June 6, 2007 11:25 PM PDT

Interesting (though pretty obvious) explanation for product loyalty and all that-- but what about people who use more than one product.? I'm pretty sure that at least some of people's brand opinions are based on objective reasoning and not always familiarity.


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I agree and disagree
by gogomama / June 7, 2007 7:48 AM PDT

I use mspaint all the time. I mean I am a frackin' mspaint wizard. I have the Gimp installed on my system, but 85% of the time I use mspaint anyway. I know that the Gimp is superior, but I've used paint for so long and have gotten so fast at using it that I can usually do whatever I need to do with it faster than with the Gimp just because I'm much more familiar with mspaint. Even knowing the Gimp is better and it would probably only take me an hour or two to get pretty good with it I still choose the lazy way most of the time and fire up paint.

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True and False
by thriftyT / June 7, 2007 12:50 PM PDT

"Whatever you're used to, you think is better!"

To be sure, the above statement is often true. But it falls far short of being a maxim.

There simply are too many counterexamples.

Is the 2007 Camry better than the 2001 Camry that I'm used to?

Is 1080p better than the standard def that I'm used to?

No one out there is used to the iPhone, but there are a few million people out there that think it's better than whatever they are using and are going to pony up $500 within the next few months to get one.

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by Alegoo92 / June 7, 2007 1:08 PM PDT
In reply to: True and False

Your point was accurate: I dont agree with your example at all.

SD to HD? There, it's not a matter of "being used to", because TV's have the same understandable functionality. It's just a matter of going to a better quality picture: which anyone would do if not for the price.

Cars-- maybe, but the best attractions of new cars is the same thing with more gadgets and features with a sleeker form.. I guess this is true (especially in the OS world)


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Oh, OK.
by thriftyT / June 7, 2007 9:48 PM PDT
In reply to: Though..

So the Hi def example was a bit too simplistic.

But let's take the classic example where people often think that what they are used to is the best:

It's clear that most people have strong biases towards the foods they grew up with. On the other hand, most people occasionally have gustatory epiphanies ? and discover that what they aren't used to is great.

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