From my experience you need "demo people." You know the type that are excited over any product but not so much it seems fake.
As in the past, tournaments are not really about game play but sales of either the game, game gear and more. It's a marketing tool and so you need the right staff to help you generate your revenue.
Its just recently been published and I'm fairly new to coding. Any ideas or suggestions would be great. The website is www.KriticalEntertainment.com we host video game tournaments and are currently expanding towards music and more.