Pay is often not tied to titles.
Sometimes it's something they bring to the table, at worst they are a relative to the owners.
Assume there is a person reporting to you as the manager. What do you think if he will be paid higher than you.
He got promoted to the same level as the manager but as a technical architect.
Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic