A billion dollar market and no answers? Hope I still get some..
I am currently researching and writing a thesis to finish my Bachelor at the University of Applied Sciences in Arnhem, Netherlands. I'm in the process of setting up a survey that will focus on how people select an IT trainer
when they are in the market for an IT technical training. Respondents get to choose out of +- 10 attributes/drivers that they deem most important when selecting their IT trainer.
These attributes should not be chosen by me or CEO's/CMO's, because the customer almost always has a different take on what is really important to them and what is not. Goal is to improve total quality of IT providers.
My question: could you please tell me what drives you to choose a certain IT provider? What is really important? What differentiates one IT trainer from another?
Thanks in advance,
Mods: If there is a beter place to move this thread to, please do!