Are you concerned that people dislike internet sites that are optimized for use on their cell phones ? Why would anyone want to use a full HTML site on their cell phone that would be hard to read/navigate ?
I have a website related ............. and i am looking for what people feels comfortable about websites when surfing through cell phones or mobiles.

Chowhound
Comic Vine
GameFAQs
GameSpot
Giant Bomb
TechRepublic