Fixing your site to cover organic traffic fits into 4 areas: Technical SEO, On page content, Off page backlinks, and localisation.
Forget that last one - you're not a bricks and mortar business, so there is no point looking into that activity.
Technical SEO, is about your main platform and how your website is constructed. Is it built to be both user-friendly and search engine friendly. There are various checks that need to be done. However this is usually a one off. If you have a lot of ongoing development you might want to review your technical audit every 6 months.
The day to day work will come from On Page content - specifically what we call FRUC: Fresh Regular Unique Content. The more of this you upload onto your website the better for organic results. But make sure it is UNIQUE (that's a biggy) and make it relevant to your industry so Google can get an overall idea of what your website is trying to promote to it's audience.
lastly is the backlinks. I would definitely hire a professional to do this, and only once you've sorted the rest. This is a bit of a minefield, but is also an important element for your site's organic visibility.
If all else fails... give us a call: http://www..co.uk
****Note: Link disabled by moderator. No self promotion is allowed here. Please check the forum policies.
Post was last edited on July 23, 2016 8:15 AM PDT