Just before the Super Bowl, Costco had two "similar" 65" Samsungs for exactly the same price, give or take, about $1,500...one flat and one curved....after a "test drive", it was a toss up, but after reading David's over-all comments on the pros and cons of each, I felt he made some good points, and went with the FLAT....no regrets after almost 3 months....4K is what really makes the difference, between our old 52" Toshiba, about 7+ years old and a row of "dead pixels running down the right side of the screen that seemed to grow thicker each year....???, and a clean, clear, practically flawless, wider 65" Samsung....!!! I'm going to be 65 this year and thinking, this must might be my LAST....or NOT, "knock on wood"....!!!