E-commerce offers different ways of connectivity between retailers and consumers for business purposes. Online retailing is cultivating at a surprising rate. At such high growth rate online sales are now contributing around a quarter of total retail market.Traditional retailers need to be very careful and should consider the growing trend of customers shifting to online ordering of products. However it’s important to consider all the advantages and disadvantages of online retailing, before making a shift from traditional commerce.
Easy access - market access has never been easier for entrepreneurs. Online marketplaces such as WAKI lets anyone to set up a simple online shop to sell products, by providing a very simple website portal to avoid confusion.
Rapid growth - online retailing can easily solve your traditional commerce constraints. A good digital marketing strategy plan can boost up your sales.
Widening market sales - any retailer can increase the number of their customers by expanding their business through online retailing, and that to at a very quick rate. For example Waki provides an online portal in Saudi Arabia for vendors to offer their services on online portal, and through this we can get an easy access to larger audience. This increases their revenue and sales funnel.
Understanding customer mindset - retailers can also target and understand new customer’s needs, through the online marketing tool provided by the websites and applications.
Website costs - maintaining, planning, creating, designing and hosting a website is not cheap. So if you want to increase sales, we need to make an investment.
Customer trust - establishing a relationship with customers is difficult without any physical business with records and face to face interactions.
Although, there are some disadvantages of selling online, we cannot ignore the huge advantages, that online retailing has to offer.
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