Hey guys, thanks for allowing me to take part in. I would like to share my very first article on how to optimize announcement top bar. if you are an online entreprener, this might be really helpful for you.
Mobile-first design is vital, but desktop is yet not dead.
We all got to admit that mobile phone is dominating users Internet surfing habit, especially the young. Smartphone no doubt is the first thing people put in their pocket over wallet when going out. It is much easier to carry than any other devices and also supports 90% of functions compared to computer.
Many researches indicate that a normal person always keep his phone in the maximum distance of 4 meters, which means a smartphone nowadays attaches to human body as a biological organ.
However, desktop is not dead.
Despite the domination of smartphone, desktop is still playing an irreplaceable part in Ecommerce. Online shoppers in middle age or elderly although have a smartphone on their hands still prefer using laptop or tablet to go shopping on the internet. According to Statista, the number of desktop shoppers worldwide in 2018 is 45% and there is no sign of decline in 2019.
You and I can recognize 2 main reasons why the elder choose to view your online store via desktop or tablet. The first one is easy to see: The screen is bigger, brings a feeling of clarity to them as products can be seen bigger in desktop screen than smartphone.
Secondly, this shopping habit of the olders originated from their working habit. Because they use computer everyday to work in the office, they get used to it and using desktop or computer to surf the Internet is just a normal reflex.
You might have a question like: “How is this information helpful to my business?”
Well, if your target customer is 30 or younger, this is the answer for your conversion rate. When there is not enough budget to do both, you can prefer optimizing display on mobile rather than laptop to serve your customers, make sure no feature is limited.
I’ve seen many fashion websites with good looking on laptop but look like trash on mobile. It therefore causes an inconvenience experience for users, for example many top bar when dropping down covers the menu button. This makes calm people (like me) feel very annoyed and bounce immediately, let alone the ones who easily lose their temper.
That is how you lose your customers and you have no idea about.
There will come the day that smartphone completely replace laptop, but in the mean time, building a friendly interface with full of utilities on both mobile and desktop seems to be the best solution for online entrepreneur.